Personalized URLs (PURLs)
Deploy PURLs to increase
response, interaction and advocacy
In today's marketing environment, your prospects and customers are increasingly saying, "Give me what I want, when I want it, and don't waste your time delivering content that's not relevant to me." How do you keep your brand top-of-mind when your targets are demanding a personalized experience? Simple, you invite your targets to create their own PURL and deliver timely, relevant, one-to-one communications that connect on a personal level.
Get personal. Stay relevant. See ROI.
OnDialog PURLs allow you and your marketing staff to create and deliver custom and personalized marketing information based on your target's identity, demographics and profile details. With OnDialog's PURL solution, you can quickly and easily create marketing communications published as a PDF or in HTML format that is populated or personalized based on information provided by the user. This means you can deploy the latest in one-on-one marketing communications as simply and easily as you can create landing pages and microsites with OnDialog.Selected Features of OnDialog Microsites
Improved graphical user interface (vs. OnDialog 2.5) WYSIWYG drag-and-drop template and page builder A/B/C page testing Advanced PURL management PURL import - CSV / TSV / delimited file and CRM file import Target markets Advanced microsite builder Advanced reporting (supports Google® Analytics and Google AdWords) Enhanced style sheet and design template capability Supports dynamic content Expanded email integration Expanded integrated CRM (perfect for Salesforce.com®, SugarCRM®, and NetSuite® CRM/CRM+) External (CRM) setup Insert/Upsert functionality into leads, contacts and accounts Advance response page (aka thank you page) capability Multi-step forms and conditional forms/fields functionality 
When marketers can capture relevant customer data, it enables them to understand their customers better. PURLs allow customers to communicate with your company on their terms. By adding PURL technology to your marketing mix, your company will trim marketing costs, increase ROI, and be able to have a continuous dialogue with a loyal customer base.
Personalization and Targeted Content can be delivered either to an individual OR segmented groups of individuals/markets. OnDialog allows you to set up a page template with placeholders for certain types of content, and instruct a database to place content into the placeholder depending solely on the parameters you’ve established. Relevant content “rotates” in or out of a web page, based on the recipient characteristics
Example: Your page is setup with your branding, and you’ve created placeholders for the headline, body content, and a form. Anyone who is a CEO receives headline #1, body content #1 and form #1. Anyone who is a CFO receives headline #2, body content #2 and form #2. In other words, depending on the rules that you’ve established, you deliver Targeted Content to the individuals or defined groups of your database.
» Contact OnDialog now to learn more and get started