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Optimization

Solutions - Product Options - Landing Pages - Microsites - PURLS - Optimization - Integrated CRM - Why Saas?

Landing Page Conversion Optimization

» Download the conversion optimization brochure PDF


Conversion optimization can improve the efficiency of all of your online marketing programs and significantly impact your bottom line. By testing alternatives to your current landing page designs, you can discover better-performing versions. Several approaches are available for conducting conversion optimization tests. Which one you select depends on a number of factors including: the size of your test, your website traffic levels, available in-house skill sets, and the quality of the desired results.*

The recent integration of OnDialog’s core product with the industry’s best multivariate testing technology now allows OnDialog landing pages to be optimized for maximum mass-market conversion to drive revenue based on statistically robust testing of up to one million unique variations of a single online ad or landing page.

Why do power marketers, advertisers, and publishers care about conversion rate?

Consider a simple example:

Your program has a 25% return on investment (ROI) — For every $1.00 spent on buying traffic, $0.25 in profit is created.

BEFORE: Value - $1.25 | Cost - $1.00 | Profit - $0.25

Let’s assume that you can increase your conversion rate by a modest 20%. What would be the impact on your profits?

AFTER: Value - $1.50 ($1.25 x 120%) | Cost - $1.00 (Unchanged - same marketing activities) | Profit - $0.50

The 20% increase in conversion rate will DOUBLE your profits!